Think you missed the boat on Super Bowl Promotions in 2016? Think Again!

We all know and love the Super Bowl commercials but what if you are a brand without a $4M advertising budget? Well, we’ve got you covered. Here are five ways you can promote around the Super Bowl without actually advertising in the Super Bowl.

Having great time at Super Bowl with SF AppWorks
1. Create content around the Super Bowl to air on your social networks leading up to Super Bowl and beyond.

As a marketing agency that employs inbound methodology, we would be remiss if we didn’t mention content. The best guerilla commercial example of this we’ve seen is Newcastle’s YouTube ad with Anna Kendrick that ran the week leading up to last year’s Super Bowl.
While you may not have the money to hire Anna Kendrick you may be able to hire a YouTube or other social media star that closely aligns with your brand. For best practices on hiring brand advocates check out our blog on the next generation of brand advocates. However, there are other forms of content that may more closely align with your business, and where your customers search out content. Perhaps it’s a dedicated website or section of your existing site that contains, a blog series, an EBook and/or interactive contest or games. Whatever the content may be, the point is that you can create something relevant to your target customers that leverages the Super Bowl hype but at substantially less cost than traditional Super Bowl advertising.
2. Sponsor an existing event in the Super Bowl host city or your home town.

3. Host your own Super Bowl watch party.

If you don’t have the budget to sponsor an existing event and you are an experienced event planner, you still have time to host your own watch party. Depending on your goals, you can host your own Super Bowl watch party for loyal customers, potential customers, employees, contest winners or the general public. One way to get a party off the ground in a shorter period of time is to partner with another local business or two and share the load. Possibly a venue and food business so that you can lock in location and catering off the bat. If you decide to host your own party, you should pick the date and get to inviting people right away. Promotion is the key to hosting your own event. If you throw a great party and nobody comes, did you really throw a party at all?

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